Meet the Team

Craig Goodwin

Chief Executive Officer


Craig Co-Founded Cyvatar, an innovative technology company that has redefined the MSSP space. He lead product development, finance, delivery and operations for the business taking it from $0 to $3.5 million ARR within 18 months. Representing a revenue growth of 5x over the period.

Previous to Cyvatar, Craig has been a recognised leader in the Cybersecurity space for over 15 years. End user roles included Chief Information Security roles at Monster Worldwide, CDK Global and Ferguson Group PLC. In addtion Craig has led the go-to-market for a number of these businesses, building cybersecurity products, portfolios and offerings that ultimately build new revenue streams for the organisations.

Craig continues to lead in the space with multiple accolades for security and technology leadership as well as many advisory roles for the likes of YL Ventures and the National Cybersecurity Committee. Craig leads the Bleach Organisational Strategy, Vision, Sales & Go to Market Strategy, Vision, Sales & Go to Market.


Steve Daniels

Chief Product Officer


A proven technology leader within security and resilience, Previouly he led product development and technology for Cyvatar, a fast growing technology company. Building the next Gen MSSP platform, leading a team of 15 plus developers, designers and QA, was instrumental in building an industry defining MSSP automation platform that drove a 5x revenue growth for the business over two years.

Previous to that, led the development of an industry first security risk platform. Integrating with over 170 internal products, led the risk quantification and development of the platform that revolutionized security communication for a $12bn automotive tech company.

Leads the Product, Development and Technology functions for Bleach and will build the Bleach platform to support the vision of the CEO.

Linkedin : https://www.linkedin.com/in/steve-daniels-04a521206/

Advisory Group

Andrew Peterson

CEO, Founder, Board Member, Investor, Author, Dad

Bill Tyndall

Founder & CEO @ Tynrose

Nick Santora

Curricula Founder. Startup Whisperer. Cyber Security Hype Man. Business Engineer.

Andrea Kayal

CRO at Teampay

Craig Hinkley

Chief Executive Officer at NTT Application Security